Rebranding

Have your considered Rebranding?

It's said that you never get a second chance to make a good first impression....unless, of course, you "rebrand"!

"Branding" is what people say about you when you're not there. It's these conversations that define your business and your brand. Brands have the ability to evoke an emotional response and every brand needs refreshing to stay relevant as markets evolve. What emotional response do you receive?

Do you need to update your tired brand?
Is it time to create an entirely new identity?

Rebranding is THE way to develop a new and differentiated identity in the minds of your customers and you're never too small to rebrand. Smaller companies are not immune and, like larger companies, have brand positions that need to be enhanced, redefined or revitalized.

Let's face it, what got you where you are today will not get you where you want to be tomorrow!

Rebranding can be one of the most rewarding and transformational undertakings an established business can make but it needs to be done for the right reasons:

The "coming of age" of your business with a need to be taken more seriously as you expand into more aggressive markets
To update your image and products to be more current and appealing to the modern consumer
A corrective step to recover from a current negative consumer image
To distinguish yourself from your competitors

How much of your company do you want to rebrand?

Regardless of your reasons for rebranding, the first step is to determine the extent of the rebrand. Partial or Total?

Partial rebranding can simply involve making changes to your company logo, still leaving it recognizable to loyal customers whilst attracting new ones. It may also involve making changes to a specific product to move it into a more upscale market.

Total rebranding will involve major changes to your company name, logo and image. Among other things, this can involve creating a new logo, updating uniforms, business cards, letterheads and other relevant stationery, banners, vehicle and property signage and promotional giveaways.

LET US HELP YOU ON YOUR 'REBRANDING' JOURNEY

Here at Hot Cotton, we have the expertise and "know how" to assist you with your rebranding success! Whether you decide on a partial rebrand and simple re-work of your logo or a total rebrand involving all aspects of your business, we can offer creative and innovative solutions for you.

Our talented and experienced "in house" graphics and artwork team will work with you to create a fresh new image and we can provide all your uniforms, embroidery, print and signage services and promotional item requirements.

Can we do it? Yes, we can!