Marketing and promotion is essential for the survival and growth of any business and is a way of expanding your customer base and building awareness of your business, its products and services.  There are many and various marketing strategies and steps that you can follow but we suggest focusing on the few simple strategies below to help you get your word out.

Define your target customers.  These are the people who you expect will buy the majority of your products and services.  Make sure to make and keep good connection with satisfied customers and encourage them to talk about their experience using your business.

Create a brand image or logo that accurately represents your business.  Something people will recognise and connect with.  Remember brand recognition is your goal.  This can be placed on all your business stationary, business cards, email signatures, brochures, signs, website and merchandising materials.  Hot Cotton can help you with all your design, printing and signage requirements!

Network.   This means putting yourself in alliances with those with whom you can potentially do business, or who can refer business to you. This is an extremely powerful method because, as our human instincts work, we would much sooner deal with people we know or trust, and by being part of a network, the level of trust and your integrity in enhanced.

Advertise.   There are many methods of advertising to be considered including the internet and social media networks.  Other tried and true methods to advertise and promote your business are with signage, direct mail and promotional materials. 

Signage on shop and street fronts, billboards, banners and vehicles are great available options.  

Printed material, flyers, brochures and postcards for posting and letterdrops are all excellent ways to promote your business and create exposure.

Promotional items.  Choose these well. Select items that potential customers can associate with your business. Giving away an item that corresponds to the business or event gives your customer immediate and lasting value and has the vital business information displayed prominently on the item. Remember, the longer a promotional item is kept, the better it will do at promoting your brand or business.

For information on how Hot Cotton can help you with all your Signage click here , for Printing click here and for Promotional materials click here .